e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml) E.L.F.: Everything Else

(60 customer reviews)

د.ت 19,600

About this item SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion. FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!) MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation. SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

SKU: B0CM17CY59 Category:

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About this item

  • SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
  • FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
  • MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
  • HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

 

Product Dimensions ‏ : ‎ 5.91 x 3.94 x 1.97 inches; 1.41 Ounces

UPC ‏ : ‎ 609332828469

Manufacturer ‏ : ‎ ELF Beauty

ASIN ‏ : ‎ B09XMYFTB7

Best Sellers Rank: #1 in Foundation Primers

Customer Reviews: 17,565 ratings

About this item SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion. FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!) MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation. SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

 

What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.

Why we love:

Gel primer formula grips makeup

Gives skin a soft-focus effect

Enriched with hydrating ingredients like Hyaluronic Acid

Translucent finish gel primer works on all skin types and skin tones

Key Ingredients:

Hyaluronic Acid – Helps skin retain moisture for a plump complexion

Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft-focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones.

Great for: All skin types

All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.

Ingredients: Water (Aqua), Butylene Glycol, Glycerin, Peg-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium Edta, Trideceth-9, 1.2-Hexanediol May Contain: Blue 1 (Ci 42090), Yellow 5 (Ci 19140).

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Additional information

Style

Power Grip Primer, Power Grip Primer + Niacinamide

Product Dimensions ‏ : ‎

5.91 x 3.94 x 1.97 inches; 1.41 Ounces

UPC ‏ : ‎

609332828469

Manufacturer ‏ : ‎

ELF Beauty

ASIN ‏ : ‎

B09XMYFTB7

Best Sellers Rank:

#1 in Foundation Primers

Customer Reviews:

17,565 ratings

60 reviews for e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml) E.L.F.: Everything Else

  1. Constructive Consumer Gal

    5.0 out of 5 stars

    Purchasing again!

    I’m pretty new to the world of primers, but I bought some high-end $33 tube that was very soft and comfortable to put on. I just didn’t really notice much difference.This product however, I feel like it creates a barrier between the dirt in the outside world and my clean face. It also keeps the make up on through anything! I went and had a chair massage, where you put your face down into a paper towel and get your upper neck rubbed really hard which is pretty much stuff in your face in the paper towel, only to set up when it was done and have no make up on the paper towel!You don’t need much, I’m struggling with breakouts (so my make up is a bit heavy these days )so I use one full pump and I would never recommend more than that. It would feel like glue. But I’m really pleased with this product and this is one of three primers for the face that I have tried. No breakout issues.

    15 people found this helpful

  2. Lori H.

    4.0 out of 5 stars

    Heat Resistant Primer!

    I recently tried the E.L.F. Power Grip Primer with 4% niacinamide, and it’s exceeded my expectations!Firstly, the inclusion of 4% niacinamide is a game-changer. Niacinamide is known for its skincare benefits, and having it in a primer is a smart move. It helps control excess oil, minimizes the appearance of pores, and leaves my skin looking smoother and more even-toned.The texture of this primer is impressive. It’s lightweight and blends effortlessly into the skin, creating a smooth canvas for makeup application. I noticed that my foundation goes on more evenly, and it helps my makeup last throughout the day.One of the standout features of this primer is its “Power Grip” technology. It truly lives up to its name. My makeup stays in place, even in hot and humid weather. I don’t have to worry about my foundation sliding off or my eyeshadow creasing.The packaging is also practical and hygienic with a pump dispenser, making it easy to control the amount of product you use.In terms of affordability, E.L.F. has always been known for its budget-friendly options, and this primer is no exception. It provides high-quality results without breaking the bank.Overall, I highly recommend the E.L.F. Power Grip Primer with 4% niacinamide. Whether you’re looking for a primer with skincare benefits or just want your makeup to last all day, this product delivers on all fronts. It’s become a staple in my beauty routine, and I’m sure it will for you too!

    66 people found this helpful

  3. Amazon Customer

    5.0 out of 5 stars

    The holy grail

    I don’t know why I waited so long to try this but now that I have it’s a staple in my makeup routine. I’ve had issues with other primers just clogging my pores, or not working on certain areas of my face but this is great. It creates a good barrier between my skin and the other products, and keeps my makeup fresh all day.

    8 people found this helpful

  4. CR

    5.0 out of 5 stars

    Excelente

    Muy bueno, mantiene el maquillaje durante hoOoOoOras en buen estado. Siempre es mejor aplicar poco, ya q siento que cuando aplico una gota muy grande, con el pasar del tiempo y la humedad, hace ver el makeup un poco acartonado. Pero en general, vale la pena 100000%

    3 people found this helpful

  5. Delaney

    5.0 out of 5 stars

    worth the hype

    By far my favorite primer that I have tried. It makes a noticable difference in not only how long my makeup lasts, but the finish and the texture of my makeup. I love this product.

    2 people found this helpful

  6. Emilia Hernandez

    5.0 out of 5 stars

    It works!

    This is the first primer I actually like. I was surprised by the tackiness. It’s a sticky one. I have to wash my hand after putting this on but the foundation sits nice on the skin and it doesn’t feel tacky once the foundation is on even if I chose not to set it with powder. It does little to help with my textured skin but it’s still a nice base.

    9 people found this helpful

  7. Virginia

    5.0 out of 5 stars

    Works well to keep things where they should be

    Purchased based on someone’s best list, and they were right. I like the light feel and my foundation stays put. My face doesn’t feel stiff or cakey.

  8. MJ Kim

    5.0 out of 5 stars

    Holds everything

    If you have sensory issues be careful when applying to skin but other wise worth the hype, if it starts to separate apply another thing layer!!!

  9. Carolyn Cooper

    5.0 out of 5 stars

    Love love love this stuff

    I use this on days that I wear foundation. Nothing I’ve tried makes my makeup stick like this stuff. Your foundation will last all day!! My skin is on the dry side and I feel like it helps stop foundation from caking up on dry patches of skin. Gives a more even coverage. The trick is to let it FULLY dry before applying foundation, otherwise it will pill or look patchy.

    9 people found this helpful

  10. Carla Espinosa

    5.0 out of 5 stars

    BEST PRIMER FOR OILY/COMBO SKIN

    Walk no… run to get this if you have oily skin!So, I’ve heard of people who got break outs after using this but I wasn’t my case it works wonders and prevent my foundation from separating

    5 people found this helpful

  11. Samantha

    5.0 out of 5 stars

    A Must-Have! E.l.f. Power Grip Primer – My Skin’s Best Friend

    I have finally found my holy grail product – the e.l.f. Power Grip Primer! This gem has become an absolute essential in my beauty routine, and I can confidently say I can’t go without it. It’s like magic in a bottle, making my skin feel fantastic and look incredibly smooth.Instant Skin Love: From the moment I apply this primer, my skin instantly falls in love with its texture. It goes on smoothly and effortlessly, creating the perfect canvas for my makeup.Lasting Power: What sets the e.l.f. Power Grip Primer apart from others is its impressive staying power. My makeup stays fresh and flawless throughout the day, without any signs of fading or creasing. I no longer worry about touch-ups or midday makeup meltdowns – this primer truly delivers what it promises.Skin Nourishment: Beyond its exceptional makeup-holding abilities, the primer seems to work wonders in nourishing my skin. It feels lightweight and breathable, never clogging my pores or causing breakouts. Instead, it leaves my skin feeling hydrated and refreshed, which is especially beneficial during dry weather.Budget-Friendly: The cherry on top is the affordable price of this primer. Considering its remarkable performance, it’s a total steal. I’m thrilled that I don’t have to break the bank to enjoy a top-notch primer.Conclusion: The e.l.f. Power Grip Primer is a true game-changer for me. Its skin-loving formula, impeccable staying power, and budget-friendly price make it a winner in every way. I wholeheartedly recommend it to everyone looking for a primer that not only enhances makeup but also nourishes and cares for the skin. Without a doubt, it’s a perfect 10/10 in my book!

    32 people found this helpful

  12. Williams

    5.0 out of 5 stars

    Perfect!

    This literally might be my favorite primer. It gives a nice tacky feel without being overly sticky and allows my makeup to stay all day long.

  13. Kindle Customer

    5.0 out of 5 stars

    Its worth the hype!

    Whatever good things you’ve heard — believe them!

    One person found this helpful

  14. Amanda Meadows

    5.0 out of 5 stars

    Excellent primer

    I was not sure about this primer at first but now I am hooked and purchased the 2nd one. The quality and price are great. It is easy to apply and is so light weight. It feels sticky at first but after drying, you cannot feel that it is on.

    3 people found this helpful

  15. Rebecca

    5.0 out of 5 stars

    Love it

    Price and everything thing. My second bottle

    One person found this helpful

  16. Love it, thanks

    5.0 out of 5 stars

    I like it

    Good

  17. Egypt Wilson

    5.0 out of 5 stars

    Best primer ever

    I really did not need much. This made my makeup last longer! No creasing under my eyes, on my eyelids, or smile lines !!!!!!!

    One person found this helpful

  18. Love it works amazing helps my makeup stay on all day

    5.0 out of 5 stars

    Love it

    My makeup stays on all day

  19. Senoj97

    5.0 out of 5 stars

    Gripped Perfectly

    Bought this so my foundation could grip better and it did not disappoint! It went on smooth and light and once it dried it did not leave my face feeling heavy. I will definitely buy more.

    2 people found this helpful

  20. Taniesia Williams

    5.0 out of 5 stars

    Primer

    I mean elf definitely did not missed with this one

  21. Angel Brown

    5.0 out of 5 stars

    The best primer

    Great primer. My make-up doesn’t crack. It’s so easy to apply and it last really long.

  22. Arden

    5.0 out of 5 stars

    a bargain for an amazing product

    works better for me than too faced’s eyelid primer does, which is saying something

    One person found this helpful

  23. Lisa

    4.0 out of 5 stars

    nice basic primer

    my go to primer. helps my makeup stay on longer and keeps my skin clearer

  24. Jonathan Britton

    4.0 out of 5 stars

    E. l. f. rocks!!

    We love e. l. f products as they never dissapoint.

    One person found this helpful

  25. Madelyn

    5.0 out of 5 stars

    Go-to primer

    This is an excellent face primer. After hearing about it online a while back I got a few bottles and recently purchased one off of this Amazon shop. Came in perfect & standard condition. It’s great for holding on your makeup all day.

  26. Amber Simonds

    5.0 out of 5 stars

    Fantastic!

    Absolutely FANTASTIC! It holds your makeup great! Even during the summer and being outside my makeup stays in place and doesn’t smear and come off when I sweat.

    One person found this helpful

  27. Gallia Nitekman

    5.0 out of 5 stars

    The best!

    Finally found a primer that keeps makeup smooth and stays all day long! I scented is a plus. Great value

  28. ShannaT

    5.0 out of 5 stars

    Works great

    I’ve been looking for a decent foundation primer that works throughout the day without creasing or feeling slimy at the end of the day and this one checks all my boxes.

    One person found this helpful

  29. Kindle CustomerKindle Customer

    5.0 out of 5 stars

    Game changer!

    Paired with the elf 16hr setting spray my makeup held on surprisingly well! I wore it for a festival. I did my makeup around 9am, and everything stayed pretty well in 90°+ heat running and jumping around while sweating a ton until 1am

    7 people found this helpful

  30. Sara-Kay

    5.0 out of 5 stars

    Favorite

    Doesn’t gum upAffordableSticky as the blue one

  31. Samantha Gillaspy

    5.0 out of 5 stars

    Tacky

    Love this product!!

  32. Sienna

    5.0 out of 5 stars

    Lasts all day

    Love the grip literally has my makeup lasting all day.

  33. LM

    5.0 out of 5 stars

    As described.

    Would buy again.

  34. Andrea

    5.0 out of 5 stars

    MAKEUP LOOKS GREAT WHEN USING THIS

    I LOVE THIS PRIMER! The price is great and it sticks to your skin, therefore your makeup sticks to your skin as well. Makes my makeup stay on all day and it just looks so much better throughout the day. This base is EVERYTHING for your makeup

    3 people found this helpful

  35. Tan

    5.0 out of 5 stars

    The best primer

    This came well packaged and new. The primer works very good. Just make sure your foundation is water-based. Otherwise it will not work well.

  36. Michelle Mensinger

    5.0 out of 5 stars

    This stuff is gold! 💛

    Love this so much! Wears ALL day and doesn’t leave pores looking weird after 8 hours like the expensive stuff does (& lordy have a spent enough money on that $$ stuff just to be bad quality) This stuff even allows your eyebrow enhancements looking perfect all day! Can’t say enough but I’ll keep it short 😂 Get it. You’ll absolutely love it. I mean it. No really I mean it, put it in your basket & purchase this!

    15 people found this helpful

  37. PEGGY

    5.0 out of 5 stars

    Very good product

    It went on smooth, very sticky so it hold my makeup all day. Very good product.

  38. Amazing flag I love my culture

    4.0 out of 5 stars

    It is very good

    It sticks for like a split second then right when I put on my foundation it fades away

  39. kim

    5.0 out of 5 stars

    Just as i expected

    I’ve bought this product in the past and i’ve always loved it, haven’t done makeup in a while and i was kind of worried they may have changed the formula or something but it’s just as i remembered. love this product, makes my makeup last all day

    One person found this helpful

  40. Sarah Ethier

    5.0 out of 5 stars

    I love this primer!

    I started using the hydro grip primer when I heard it was a dupe for the milk brand. I love it! It makes my skin feel moisturized and it keeps my makeup looking smooth & long lasting.

    3 people found this helpful

  41. Dominic Sanchez

    5.0 out of 5 stars

    Pretty Good Primer Especially For Price!

    I use Fenty Beauty’s Matte Foundation, and I normally pair it with their matte primer (which if you know anything about Fenty, you know it’s not cheap.) I figured I might as well try this primer, as it has great reviews and is pretty cost effective, and honestly it’s been great! You can definitely feel the stickiness and the grip it has on your skin and makeup, and it really helps my makeup stay in place! I’m going to just buy this primer from here on out, and I def recommend this to anyone also using a water based foundation! Very impressed 9/10!

    11 people found this helpful

  42. Mel

    5.0 out of 5 stars

    Best on the market I found

    This product acts almost like a glue and your make up cannot not stick to it. I always find my make up looks so glowy and so on point when I use this and I use this at least five times a week and I feel like the niacinamide has really improved my skin too. The important thing is to apply it directly to your cheeks and spread from the center outwards, do your forehead and then your neck. The product must be applied quickly to spread evenly and I find it best to use your fingers.

    21 people found this helpful

  43. michele medina

    5.0 out of 5 stars

    Love this primer!!

    I love this primer! As a 60+ year old my skin needs and responses to product have changed. I dab a bit of this on my eyelids and my shadow stays put all day. I also gently dab on my face to hold my makeup. I compared it with the Thank Me Later Elizabeth Mott eyelid primer and this outperformed on me. Two thumbs up for effectiveness and a great price. Next I’ll try the ELF hydrating primer to compare….

    17 people found this helpful

  44. Amazon Customer

    5.0 out of 5 stars

    I swear by this!

    I can’t do my makeup without this! I’m a bottle service attendant at a lounge, and I absolutely rely on this product. Even with all the hustle and sweaty nights running around, my makeup stays perfectly in place. I never have to worry about ending up looking like a swamp creature. 10/10

    6 people found this helpful

  45. Nat Gio

    5.0 out of 5 stars

    Staying power! And goodbye separation

    I previously used the Poreless Putty Primer also from elf. It worked fine, smooth skin, and no irritation. But I recently switched foundations from elf to morphe brand, and the two DID NOT MIX. I could not get the foundation to pack properly on that primer. It started separating instantly and looked terrible at first, and even worse after an hour or two (just too much oil I guess). Decided to try this primer instead. Instantly worked SO MUCH BETTER. Foundation went on great, no separation, and didn’t have to use nearly as much foundation as before to get the full coverage look I wanted. I have oily skin so usually after about half the day, my makeup has separated anyway, but after 8 hours of wear with this primer, my makeup still looked great and had barely any separating! I usually let it dry for a minute or so before putting on the foundation. It really locks in my moisturizer and allows smooth application of makeup! I have uber sensitive skin and have not had any irritation from this so far.

    31 people found this helpful

  46. Aimee

    5.0 out of 5 stars

    Gorilla grip

    This primer holds my makeup better than any other primer I’ve tried. It’s a bit hard to spread because of how thick it is, so I mix it with a moisturizer. The moisturizer doesn’t seem to make it any less effective but it makes it a ton easier to spread evenly.

    4 people found this helpful

  47. korky mouille

    4.0 out of 5 stars

    my favorite primer

    this primer is very liquidy but it’s a good texture and works well ! keeps my makeup on

    One person found this helpful

  48. Jennifer Lutterbie

    5.0 out of 5 stars

    Best primer ever!

    This is the best primer ever! It’s cheap but it works amazingly! Only primer I will ever continue to use on my face!

    One person found this helpful

  49. Olivia Z.

    5.0 out of 5 stars

    the hype is real

    ELF primer? More like ELF-tastic primer! This stuff is pure magic – my makeup stays on alllllllllllll day. It’s lightweight, it’s affordable, and it’s my new go-to. Seriously, 10/10 would recommend for a flawless face that can take on anything!

  50. Baylie Anderson

    5.0 out of 5 stars

    Great primer for acne prone skin!

    This stuff is absolutely a dupe for the Milk Hydrogrip primer! Great price, lasts long, this is my second time purchasing it. My makeup doesn’t move when I use this. Highly reccommend!

  51. Shivani

    5.0 out of 5 stars

    RUN

    This is perfect! I was using high end brands but this gets the job done just right and cheap! I love it!If works perfectly with my Nars foundation

    2 people found this helpful

  52. K. Watson

    5.0 out of 5 stars

    Will buy again

    You can honestly use this primer with or without makeup. It makes your foundation stay in place longer. Sticky but not yucky sticky on the face. Also very hydrating.

  53. Elizabeth TrujilloElizabeth Trujillo

    5.0 out of 5 stars

    GREAT GRIPPING

    This product, it’s amazing for the prize.I tried the primer before and i decided to buy it, works great under makeup, lasts a decade.10/10

    One person found this helpful

  54. Anna Park

    4.0 out of 5 stars

    Make sure to match silicone-silicone and water-water based products!

    This is definitely as sticky as people have been saying, but it didn’t work well for me if I didn’t purposely choose a water based foundation to use it with.I used Revlon Colorstay and found that this caused it to separate after around 5 hours of wear, but when used with the Maybelline Fit Me Foundation, which is water based, I had no issues and my makeup lasted me all day.Many of the foundations that work for oily skin types are silicone based so if you have base products that already work for oily skin, I would say it’s not worth your while to purchase a primer that will require additional other purchases to use. For what it is, it’s a lovely and affordable product though!

    49 people found this helpful

  55. Monnie Monnie

    5.0 out of 5 stars

    It’s really tacky

    I love this primer twice buying here cuz it’s always sold out at Walmart lol really gripa you’re makeup all day I really recommend:)

  56. Jessica DiLuzio

    5.0 out of 5 stars

    Love this product

    ELF keeps impressing me! This primer feels sticky at first, but I let it sit for a few before putting on foundation and it really holds your product for a nice smooth finish.

    One person found this helpful

  57. Las pestañas son demasiado grandes y pican . No son iguales en tamaño. No te las recomiendo si buscas algo natural pero si para drag o si te gusta que te lleguen arriba de las cejas 😩😩😩

    5.0 out of 5 stars

    Es maravilló

    Me encanta es muy bueno, pero si no te gusta la textura pegajosa no es para ti. La tiene antes del aplicar la base (es para que se adiera mejor la base)

  58. Tasha

    5.0 out of 5 stars

    Absolutely love it

    The best primer I have used in a loooooong time.

  59. Ashlee

    5.0 out of 5 stars

    Great price

    I haven’t used this as yet but I’ve heard great things about it which is why I purchased. Will update when I have used it

  60. Christy

    5.0 out of 5 stars

    Does the job

    Didn’t think it would make a difference. But applying primer is the foundation of you makeup. This primer does the job.

    2 people found this helpful

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